Welcome to Market Revolution's blog



Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.





Tuesday 3 February 2009

The pulling power of TV


Super Bowl XLIII draws average 95.4 million viewers.

BIG reminder of the power of TV.

When they get it right and when there is something worth watching we will watch and in large numbers.

Positive Mental Attitude:

Recessionary times are good for TV companies as we stay in and watch more TV.

Let's get out and talk to brands about their communications needs.

Let's link up and collaborate.

Let's package advertising across media.

This recession shouldn't beat us, it should make us stronger!
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