We've always come down on side of the newspaper saying they are important and society would be affected if they were is disappear (not that we think they will). We've also recognised that they need to evolve their model and raise their game otherwise they do not deserve to flourish.
In the last few weeks we've seen two excellent examples of the best and worst of newspapers......
1. The Telegraph with its MP Expenses Scandal has reminded us what newspaper can and do better than any news media.
2. The Evening Standard - on the other hand - with its weak and lamentable position on the recent Tube strike showed us that when newspapers are bad they are really bad.
Now I recognise that the Evening Standard is under staffed, poorly funded and is edited by a former editor of monthly society magazine Tatler but come on! For the newspaper that is positioned as the voice of London to stand by in silence whilst 3.5m Londoners lives were hugely inconvenienced by a wholly unnecessary industrial action is little short of dereliction of duty. The Standard should have been outraged (in line with public sentiment, Boris, Transport For London, and common sense). Instead they covered the whole sorry episode as a news story. Pah.
Perhaps something else to apologise for in the next wave of their sorry advertising?
No editorial balls - Sorry