Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Thursday, 18 June 2009

Twitter - more nails in the coffin

I hope that our blog isn't becoming a 'Twitter Hater' because I as - followers of this blog will know - love twitter (not)

Well here is some more august evidence that the thing is dead. Read on ......

A new Harvard Business School study of 300,542 individuals found that “most people” only tweet once in their lifetimes.

“Twitter remains the preserve of a few, despite the hype surrounding it"

Among the precious few who stick with it, “half of all the people using Twitter updated their pages less than once every 74 days,” according to the study.

“It looks like a few people are creating content for a few people to read and share,” said Bill Heil, who carried out the work.

No comments: