Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 9 November 2009

Google to buy AdMob

Google said this evening that it will buy AdMob, a mobile display ad technology provider, for $750 million in stock.

Surprise, surprise.

For Google owning ad search/placement on mobile is above all else the most critical strategic and commercial play.

The purchase of Admob is a significant step toward this singular aim. And they are paying in stock ie its cheap!

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