An interesting statistic released by Nielsen Online today states that the average person who uses Facebook has spent over 70 hours on the site during the last year. This is a simply staggering amount and highlights just how social networking has become an invaluable addition to everyday life for users.
The report also states that 80% of all British internet users visited one or more social networking sites during September 2009. This seems to suggest the desire for Facebook, Twitter and other such sites is increasing. With the advent of Real-Time search engines and the demand for change in the way we view the internet it is clear Social networking is not a fad that is going to pass but a fast developing fundamental part of the digital age.