Welcome to Market Revolution's blog

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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 24 October 2007

Metro International - historical low

When I posted notes on Metro Q3 figures (below) what I failed to realise was that they were the worst set of quarterly figures in the publisher's twelve-year lifetime (source:WARC). Ouch!

As said below we think the fundementals are good but radical surgery is undoubtedly required. Competition has increased distribution costs and reduced advertising yields - not good when your revenue model is sole source!

Real value is in delivering a known and global youthful audience across multiple platforms for advertisers AND nurturing a direct relationship with the 20m readers.

Staying with Free market for one more second. One imagines that Metro is not alone in feeling pain . The drives of the free market are the same for everyone in it. Therefore we should expect to see more poor news from the sector. Time for consolidation?

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