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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Monday, 1 October 2007

Radiohead - going it alone

Radiohead's decision to exclude the record company and the retailer and connect direct with its fan base is HUGE news.

Here is one of the biggest and most popular bands in the world choosing to go it alone. Choosing to exclude the music industry and the music retailers.

Radiohead have long wanted to go direct but were stopped by their record company. Now with no record company they are free to connect with their loyal global fan base over digital channels.

They are confident that the fans will click to buy. They are confident that the fans will pay to get the box set namely the 'extra' tracks, the 'extra' artwork, and the merchandise etc. If fans dont choose these 'extras' then they can download the music regardless on a 'pay whatever you choose' basis. This in itself is pretty radical and extremely exciting.

Is this the 'tipping point' that the music industry has so dreaded?

The moment when the talent recognises it doesnt need the industry or their distribution anymore and goes direct.

1 comment:

Anonymous said...

Finally a band has the confidence to recognise that they cannot control their content on the internet, once it's out there in digital form, it's out there for everyone to share.

I hope the honesty box system works well for them, it's certainly generated a huge amount of PR