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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.
The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.
This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.
Thursday, 25 October 2007
Microsoft beats Google to Facebook stake
Microsoft will invest $240 million in Facebook and expand its existing advertising relationship to international markets, according to the WSJ.
The $240 million is a minority stake that values Facebook at $15 billion.
Google would have been a better fit but it would have been too expensive to buy out Microsoft from the advertising arrangement so best (cheaper) to stay with who you know.