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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 17 February 2010

Farewell Times 2?

Reports this morning that Times 2 is to be axed, after a somewhat troubled life.

Born in a different age, when Editorial whim could predict a circulation uplift and bypass a business case, T2 ended up being a dumping ground for features, TV and fluffier content.

It never really worked, despite numerous re-launches and editorial changes, and never managed to carve out a niche as a destination section, rather than a generic catch-all.

Doubt it'll be missed by many, but will the main book improve with the absorption of the better T2 content? Placing the features pages back in will prove a harder challenge than pulling them all out, as there is the potential to disrupt the flow between domestic - international - business - obits and then into sport.

But then, that's why the Editor gets the big bucks, to make the best use of available content. Bit harder to do this on a print newspaper, than on a website, but that's the value of experience.

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