This makes things interesting doesn't it.
This lowish cost of production might well make it affordable (and viable) for publishers to package subscriptions with e-readers.
As we've written before we believe that this would prove popular with a broad cross section of consumers and is the model of the future.
We will run the maths and report back.
Toby Constantine
Director | Market Evolution Ltd
Research | Analysis | Insight | Advice | Action
Sent from my handheld
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