Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Wednesday, 17 February 2010

Redundancy Deals at the Indy stopping Lebedev takeover?

Picking up on this morning's MediaGuardian lead story, to get the Lebedev deal done, journalists will be asked to halve their redundancy terms from 4 weeks pay for every year served, to 2 weeks pay, a number of things spring to mind.

Mr Lebedev obviously has grand plans to strip the carcass of the Indy even further back, which suggests a joint Standard/Indy editorial resource.

If there are journalists still at the Indy who have previously turned down a generous four week offer for each year served, that's surprising in itself. "Independent to finally break even next year" is a headline that's been trotted out every year for a while. To be left at the end of the dance, without chance of getting the same deal as everyone else, must be particularly hurtful.

As a combined business model - free London edition, with a free national edition - using the same resources - it's an interesting idea. How to distribute the national free paper and make it pay, will be a massive challenge, before getting onto branding issues.

We wait with interest

No comments: