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Friday, 26 February 2010

Lebedev on verge of getting Indie

Ive just returned from South Africa where I got it on very good, very senior authority that the Indie deal is done and the buyer is Lebedev.

So disregard all the rumors of other buyers and of interest from 'prominent UK family' and watch the Indie story unfold under new ownership.

On strength of todays NRS news that Standard's readership has increased 113% since it went free its probably a fair assumption that Indie will try something similar along free or part free lines.

It could get very interesting as triple digit readership growth at the Indie (if it happened) would be a big enough event to cause advertisers to sit up and take notice of the paper for the first time in 15 years and it might even cause the Telegraph and Times mild concern.

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