Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Friday, 12 February 2010

Yahoo! and Creme Eggs use Consumer Connect

Interesting looking development from Yahoo! working with Nectar data to target advertising at consumers based on their previous purchase history. Cadburys have become the first brand to properly engage with the service for their Creme Egg campaign.

We like smart uses of consumer data, this would look like a positive step forward.

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