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Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 16 February 2010

Two Dozen Carriers Worldwide Unite Against Apple’s App Store

Two dozen of the world's largest mobile-phone companies, including Verizon, AT&T, NTT DoCoMo, Deutsche Telekom, China Mobile and Vodafone, are teaming up to create an "open international applications platform,".

This is 'the industry's' response to Apple's success with its own iPhone App Store.

The announcement was made this morning at Mobile World Congress.
In addition to the 24 carriers, the GSMA and three handset manufacturers—LG, Samsung and Sony Ericsson —are also supporting the initiative.

Combined, the group reaches 3 billion subscribers worldwide, making it easily the largest app-store initiative.

This 'stop Apple' initiative is an extraordinary cross industry alliance and shows just how scared the industry is by Apple's success.

Will it work?

Alliances of this scope are exceedingly complicated on a human and technological basis.

Its also significant that there are massive players missing - Google is missing, no. 1 handset manufacturer Nokia is missing and Telefonica is missing.....

So let's wait and see.

In the meanwhile Apple and Google will continue to shake-up the industry and ultimately consumers will benefit so that's to the good.

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