Congratulations to Telegraph Media Group for the Alex cartoon app on the iPhone.
59p well spent, it's creative, engaging and does exactly what it says on the tin.
Good example of monetising content on the iPhone, positive step towards making digital more commercially sensible.
Check it out if you haven't already, it's got a thumbs up from us.
We're measuring user engagement with iPhone apps in the UK at the moment, we'll add this to the mix.