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Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 12 October 2009

Newspapers begin fight back - finally!

The Newspaper Marketing Agency (the body representing the national newspaper industry) is launching a high-profile campaign to battle the "unremittingly gloomy" view of the newspaper advertising market and win over belt-tightening marketers.

The campaign, starts tomorrow and will ultimately comprise six ads that will run across the national titles of most of the major newspaper groups.

HOORAY. About time.

We've been saying for months and months that the newspaper industry needs to get positive and fight back. We've scratched our heads for months wondering why the industry cheerleader (the NMA) has been so quiet, so invisible and as the war rages around them.

Lets hope this is the beginning of a thoughtful, well designed and continuous cross media marketing programme to remind advertisers of the unique benefits of newspapers. Lets hope it isnt just a one off 6 treatment ad campaign run for a short while in national newspapers!

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