Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 26 October 2009

E - readers - battle hots up

We are following the e-reader debate very closely. We are big fans as we see the e-reader as heralding a life saving revolution in publishing.

We are pleased to see a number of newspapers participating in Amazon's Kindle. We still believe that the economics stack up to give free readers with subscriptions although to our knowledge no-one has gone for that radical model as yet.

Clearly, there are issues holding back adoption. To become mass market prices will need to fall. E-readers are too expensive and so are the books - today, but inevitably that will change

Here is a short Reuters video on the latest device to hit the shops from Barnes & Noble and look out for Plastic Logic's Que reader with launches in January 2010.

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