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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Monday 19 October 2009

Newspaper Associations ad campaigns

US (NAA) and UK ( NMA) newspaper trade associations hit back with new advertising campaigns promoting the power and reach of papers.

Here are a couple of examples of the ad treatments being rolled out. You will notice that the NAA treatment is harder nosed and in our opinion more arresting and effective:



1 comment:

Anonymous said...

oh god. what are the nma thinking. what an low impact campaign. forget being cretaive and go for impact or die