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Monday, 19 October 2009

Newspaper Associations ad campaigns

US (NAA) and UK ( NMA) newspaper trade associations hit back with new advertising campaigns promoting the power and reach of papers.

Here are a couple of examples of the ad treatments being rolled out. You will notice that the NAA treatment is harder nosed and in our opinion more arresting and effective:

1 comment:

Anonymous said...

oh god. what are the nma thinking. what an low impact campaign. forget being cretaive and go for impact or die