Busy day in media world today, with Channel 5 reporting a 35% drop in revenues and a £44m loss in the first half of the year. We've given ITV a lot of focus in 2009, so it's interesting to see how the smaller of the terrestrial channels has performed in these tough times.
As the number 3 in the market (out of 3) Channel 5 was always going to be hit hardest as the recession took hold. However, it made me think about the last time I actually watched anything on Channel 5. And I couldn't remember anything, apart from maybe some of a UEFA Cup (as was) footy game last season.
Content is King, whether print, digital or broadcast, and while it's stating the obvious, if you don't give me a reason to watch, then I won't - there's just too few hours in a week and too much better choice.