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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Wednesday, 26 August 2009

Channel 5 revenues down 35%

Busy day in media world today, with Channel 5 reporting a 35% drop in revenues and a £44m loss in the first half of the year. We've given ITV a lot of focus in 2009, so it's interesting to see how the smaller of the terrestrial channels has performed in these tough times.

As the number 3 in the market (out of 3) Channel 5 was always going to be hit hardest as the recession took hold. However, it made me think about the last time I actually watched anything on Channel 5. And I couldn't remember anything, apart from maybe some of a UEFA Cup (as was) footy game last season.

Content is King, whether print, digital or broadcast, and while it's stating the obvious, if you don't give me a reason to watch, then I won't - there's just too few hours in a week and too much better choice.

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