Its been well documented that news organisations have been asleep at the switch when it comes to digital.
This fact was brought home in no uncertain terms by recent research report by the publishing insight firm Outsell who found that news organisations' digital revenues were just 11% of their total revenues compared with 69% for the broader information industries which includes legal and financial data providers such as Reed Elsevier and Bloomberg.
The good news, however, is that the news world is finally shaking off its apathy and galvanising. Tough decisions still need to made, innovation must be allowed to shine through and critically the end-user\consumer must be foremost in decision makers minds.
There is much lost ground to be made up and lots of new ground still to be broken but I can't help but feel there is much to optimistic about.
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