Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Monday, 31 August 2009

Making up for lost time

Its been well documented that news organisations have been asleep at the switch when it comes to digital.

This fact was brought home in no uncertain terms by recent research report by the publishing insight firm Outsell who found that news organisations' digital revenues were just 11% of their total revenues compared with 69% for the broader information industries which includes legal and financial data providers such as Reed Elsevier and Bloomberg.

The good news, however, is that the news world is finally shaking off its apathy and galvanising. Tough decisions still need to made, innovation must be allowed to shine through and critically the end-user\consumer must be foremost in decision makers minds.

There is much lost ground to be made up and lots of new ground still to be broken but I can't help but feel there is much to optimistic about.

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