Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Thursday, 20 August 2009

Video Ads in Magazines

Pepsi break new advertising ground in the US next month with a full motion video ad in the magazine Entertainment Weekly.

Made possible by a wafer thin video screen built into the page supplied by a company called Amerchip the technology works much like the moving pictures of the Daily Prophet newspaper seen in Harry Potter films.

The cost of all this is prohibitive right now (estimated to be low seven figures for 100,000 copies) but soon(ish) such advertising strategies will be common place when electronic paper is the order of the day. And that time is coming.

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