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Tuesday, 11 August 2009

The Economist - one-issue subscription

The Economist has launched a single copy subscription service that allows readers to order just one copy of the magazine for home delivery the next day.

The Economist Direct allows UK readers to place an order online or via text message for a single copy of the latest issue of the weekly publication.

The service does not require readers to commit to subscribing to the magazine for any period and the cost of the magazine is £4 — the same as the newsstand price.

"We think Economist Direct presents an exciting new route to market and a fundamental shift in how we think about more casual readers," said Isaac Showman, marketing nanager at the Economist.

"The service offers an amazingly straightforward and convenient way to buy The Economist in the UK and is, we believe, the first such service offered by any newspaper or magazine.

"Economist Direct also allows those who don't want the commitment of a weekly subscription to have The Economist delivered to their door."

1 comment:

Anonymous said...

this is quite clever - i'd do it although i could just as easily pick up single copy from newsagent

should be renames 'really lazy subscription service'