Welcome to Market Revolution's blog
Thank you for visiting Market Revolution's blog.
We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.
The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.
This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.
Thursday, 20 August 2009
Fashion Magazines - ad decline snapshot from US
Scary report card from top US fashion magazines. Look at the size of the year on year declines. Its particularily scary as 2008 was a poor year in its own right.
So whats happened to the advertising money? Are these declines simply due to budget constraints or is there something else at play? Well, the answer is, we believe, a bit of both. There is no doubt that ad budgets have shrunk (september's normally bumper issues are looking decidedly thin) but these numbers also reflect advertisers desire to find harder working channels. Lifestyle sites are the main beneficiaries. We hear, for example, that Glam Media who has a network of sites delivering 110 million unique monthly visitors are doing very, very well right now.