Scary report card from top US fashion magazines. Look at the size of the year on year declines. Its particularily scary as 2008 was a poor year in its own right.
So whats happened to the advertising money? Are these declines simply due to budget constraints or is there something else at play? Well, the answer is, we believe, a bit of both. There is no doubt that ad budgets have shrunk (september's normally bumper issues are looking decidedly thin) but these numbers also reflect advertisers desire to find harder working channels. Lifestyle sites are the main beneficiaries. We hear, for example, that Glam Media who has a network of sites delivering 110 million unique monthly visitors are doing very, very well right now.
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