I wonder whether there isn't still a kind of audience vanity that continues in newspapers today?
These high volume audience figures look nice but the audience doesn't pay at all and the advertisers don't pay enough.
We know that charging will reduce the size of audience but surely a smaller fee paying audience is more sensible and viable than a large free one.
Time to bite the bullet and get on with charging?
Toby Constantine
Director | Market Evolution Ltd
Research | Analysis | Insight | Advice | Action
Sent from my handheld
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