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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.





Thursday 6 August 2009

Reason for optimism

Newspaper Web sites attract 70.3 million unique visitors in June, representing about 36% of all Internet users, according to a new Nielsen Online study commissioned by an American Association of Newspapers.

I wonder whether there isn't still a kind of audience vanity that continues in newspapers today?

These high volume audience figures look nice but the audience doesn't pay at all and the advertisers don't pay enough.

We know that charging will reduce the size of audience but surely a smaller fee paying audience is more sensible and viable than a large free one.

Time to bite the bullet and get on with charging?
Toby Constantine
Director | Market Evolution Ltd

Research | Analysis | Insight | Advice | Action


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