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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

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Tuesday, 18 September 2007

Creeping integration?

There is no doubt that Daily and Sunday Telegraph are moving towards a 7 day operation. Todays appointment of Damian Reece as business head across both titles and telegraph.co.uk is further evidence that integration is not coming its already well underway.

Do we as readers care?

No - as longer as the efficiencies and cost savings are re-invested in continuing to improve the quality of the product, delivery and services.

Yes - if it results a bland, homogenuous, one look and feel newspaper.

Who is next The Times and Sunday Times?

1 comment:

Anonymous said...

In a sector where revenues are shrinking, and costs have already been cut heavily, there's only so long before management have to move towards more integrated 7 day operations.

There's only so much fat to trim, and most newspaper groups are going to have to start more drastic surgery