Murdoch 'back to the future' Dow Jones bid successful
Confirmed today that there are no challenger bids for Dow Jones so Murdoch wins.
As written here before we think KRM's bid for Dow Jones is important. It's further evidence that whatever the threat from digital to media brands the opportunity is greater.
As said, before here, the opportunity for established media brands with quality values and excellent product is enormous in the digital economy. Established media brands will flourish online as consumers want the security of brands they know and brands they trust. Too much choice is often a bad and confusing thing in consumers minds.
That said its also evidence to the fact that success is largely influenced by scale. DJ will benefit from the cross platform audience reach and the pockets of News Corp.
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