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We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.
The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.
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Monday, 3 September 2007
A thought. If the 3 day tube strike goes ahead, and the millions of daily users don't get to see all the expensive media sites, particularly the fancy escalator TV screens, (which I think are very impactful) how big a refund will the media buyers/brand owners get back? And will TFL be able to recoup the money from the Unions? Or does Caveat Emptor apply here - you buy it but we never guarantee the size of an audience, or even any audience?