I saw this in The Economist and couldnt believe it:
Last week PepsiCo announced that the label on its Aquafina brand of bottled water will soon carry the words "public water source", instead of simply the innocent looking "P.W.S.".
That's right: Aquafina is to all intents and purposes tap water.
Coca-Cola is under pressure to follow suit with its Dasani brand, though so far it is refusing to do so.
Wow! so all along we have been paying premium prices for nothing more than tap water - incredible.
I don't think we as consumers are stupid more that we are being completely conned.
The other extraordinary thing is Coca - Cola is refusing to come clean and be crystal clear with consumers. Read this (also from The Economist) and weep (with fury):
"We don't believe that consumers are confused about the source of Dasani water," Diana Garza Ciarlante, a Coca-Cola spokeswoman, said. "The label clearly states that it is purified water."
Can you believe the arrogance.
LET THE CONSUMER BACK LASH BEGIN...........