Welcome to Market Revolution's blog

Thank you for visiting Market Revolution's blog.

We live and work in exciting times - revolutionary times. Technology continues to recast the media industry.

The extraordinary advance of affordable personal digital technology and the stellar rise of social networks are both distrupting and transforming the media market making this a unique moment to be involved in the convergence sectors we focus on.

This is also our place to ruminate and comment on the world as we see it, we hope you enjoy and please join in.

Tuesday, 3 July 2007


Interesting article in The Times today, pg 45, on the promiscuity of internet users of MySpace, Facebook and Bebo. Not surprisingly in my view, while social networking brands are trying to promote "stickability" and tie customers into a single networking site, people being people are going where their friends are. This game is more than just about enhanced functionality, it's also about momentum. If everyone you know is inviting you to join Facebook, then that's the best place to be.

Some good stats from Nielsen/NetRatings:

MySpace - 6.5 million UK users, average time on site per month 96 minutes
Bebo - 4 million UK users, average time per month on site 152 minutes
Facebook - 3.2 million users in UK spending 143 minutes a month

On these figures, did Rupert Murdoch overpay for Myspace 2 years ago, $580 million for a brand that's peaked already? Time will tell

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