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Tuesday, 10 July 2007

Nielsen says it's not what sites you visit but how long you stay

In a move that will definitely favor viral video sites over search sites, Nielsen/NetRatings is going to start ranking Web sites by how long people spend on them instead of by how many page views they get.

Comment: we think this is sensible and not before time as surely an advertiser is looking for the opportunity to impact the customer and therefore wants quality views.

1 comment:

CRCB1987 said...

quality of audience, and its depth of interaction and relationship with the product, whether print or online, should be a key part of the ad sales case. But it rarely seems to be....